The Impact of Online Shopping on Local Business
2015 research by LOCO BC highlighting the increase in consumer shopping done online, how BC businesses are competing online, and what motivates online shoppers. Online shopping will grow to 10% of all Canadian consumer purchases by 2019. Purchasing with local businesses supports a strong local economy, and yet only 1/3 of online sales go to Canadian businesses. And the more shopping consumers do online, the more likely they are to buy from big chains rather than local businesses. Consumers report that they value Canadian ownership and look for local made products online, but most businesses report that they don’t market themselves online. Download the report now. Check out our blog post for some of the highlights.